00672cam a2200217 i 4500 140123s2013 nyua b 001 0 eng 9780415672801 9780415672795 SDU HF6146.I58 P965 2013 Promotional culture and convergence : markets, methods, media / edited by Helen Powell Milton Park, Abingdon, Oxon : Routledge, 2013 238 p. : ill HKBU Library Internet advertising Interactive marketing 201506 Branding (Marketing) Powell, Helen 201507 = C.1 SDU GBE lcc 106146 106146 0 0 lcc 0 HF6146 I58 P965 02013 0 CGB 277572 SDU SDU GEN3 2025-08-04 2 0 HF6146.I58 P965 2013 1000365737 2025-08-04 00:00:00 C.1 2025-08-04 GBE