Fisher-Buttinger, Claudia <br/><br/>
Connective branding :   building brand equity in a demanding world /  
Claudia Fisher-Buttinger and Christine Vallaster 
 - Chichester, England ; Hoboken, NJ :   Wiley,  2008 
 - 358 p. :  ill 
<br/><br/>HKBU Library 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management <br/>Brand name products--Valuation--Management<br/>Branding (Marketing) 
<br/><br/><label>LC Class. No.: </label>HD69.B7  / F533 C 2008