00739cam a2200205 i 4500 140123s2008 enka b 001 0 eng SDU HD69.B7 F533 C 2008 Fisher-Buttinger, Claudia 201511 Connective branding : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster Chichester, England ; Hoboken, NJ : Wiley, 2008 358 p. : ill HKBU Library Brand name products Management Brand name products Valuation Management 201512 Branding (Marketing) Vallaster, Christine, 1971- 201513 = C.1 SDU GBE lcc 106149 106149 0 0 lcc 0 HD0069 B7 F533 C2008 0 CGB 277574 SDU SDU GEN3 2025-08-04 2 0 HD69.B7 F533 C 2008 1000365744 2025-08-04 00:00:00 C.1 2025-08-04 GBE