TY  - BOOK
AU  - Fisher-Buttinger,Claudia
AU  - Vallaster,Christine
TI  - Connective branding : : building brand equity in a demanding world / 
AV  - HD69.B7 F533 C 2008
PY  - 2008///
CY  - Chichester, England ; Hoboken, NJ : 
PB  - Wiley
KW  - Brand name products
KW  - Management
KW  - Valuation
KW  - Branding (Marketing)
N1  - HKBU Library
ER  -