Bligh, Philip.  <br/><br/>
CRM unplugged :  releasing CRM's strategic value / 
Philip Bligh, Douglas Turk 
 - Hoboken, N.J. :  Wiley,  2004 
 - 205 p. :  ill. 
<br/><br/>HKBU Library 
<br/><br/><label>ISBN: </label>0471483044 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management. <br/>Customer relations--Management--Data processing. 
<br/><br/><label>LC Class. No.: </label>HF5415.5  / B648 C 2004