TY  - BOOK
AU  - Bligh,Philip
AU  - Turk,Douglas
TI  - CRM unplugged: releasing CRM's strategic value 
SN  - 0471483044
AV  - HF5415.5 B648 C 2004
PY  - 2004///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Customer relations
KW  - Management.
KW  - Management
KW  - Data processing.
N1  - HKBU Library
ER  -