Lopez, Santiago <br/><br/>
Value-based marketing strategy :   pricing and costs for relationship marketing /  
Santiago Lopez. 
 - Wilmington, Delaware :   Vernon Press,  2014. 
 - 310 p. :  ill. 
<br/><br/>HKBU Library 
<br/><br/><label>ISBN: </label>9781622730209 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.
<br/><br/><label>LC Class. No.: </label>HF5415.55  / L864 V 2014