TY  - BOOK
AU  - Lopez,Santiago
TI  - Value-based marketing strategy : : pricing and costs for relationship marketing / 
SN  - 9781622730209
AV  - HF5415.55 L864 V 2014
PY  - 2014///
CY  - Wilmington, Delaware : 
PB  - Vernon Press
KW  - Marketing
KW  - Management
N1  - HKBU Library
ER  -