Goodman, John A. Strategic Customer Service Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits / John A. Goodman. - New York : AMACOM, 2009. - 256 p. : ill. HKBU Library ISBN: 0814413331 081441334X 9780814413333 Subjects--Topical Terms: Customer servicesCustomer relations--Management LC Class. No.: HF5415.5 / G646 S 2009