Goodman, John A.

Strategic Customer Service Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits / John A. Goodman. - New York : AMACOM, 2009. - 256 p. : ill.

HKBU Library



0814413331 081441334X 9780814413333


Customer services
Customer relations--Management

HF5415.5 / G646 S 2009