Pike, Andy

Origination : the Geographies of Brands and Branding / Andy Pike. - Chichester, West Sussex, UK : Wiley Blackwell, 2015. - 228 p. ill - RGS-IBG book series .

HKBU library

YT2025 M08

9781118556405


Commercial geography
Branding (Marketing)
Gographie commerciale
Strategie de marque

HF1025 / P635 O 2015