Origination : the Geographies of Brands and Branding /
Andy Pike.
- Chichester, West Sussex, UK : Wiley Blackwell, 2015.
- 228 p. ill
- RGS-IBG book series .
HKBU library
YT2025 M08
9781118556405
Commercial geography Branding (Marketing) Gographie commerciale Strategie de marque