Origination
the Geographies of Brands and Branding
Pike, Andy
creator
text
enk
Chichester, West Sussex, UK
Wiley Blackwell
2015
monographic
eng
228 p. ill
HKBU library
Andy Pike.
YT2025 M08
Commercial geography
Branding (Marketing)
Gographie commerciale
Strategie de marque
HF1025 P635 O 2015
9781118556405
250805