TY  - BOOK
AU  -  Pike,Andy
TI  - Origination : : the Geographies of Brands and Branding 
T2  - RGS-IBG book series
SN  - 9781118556405
AV  - HF1025 P635 O 2015
PY  - 2015///
CY  - Chichester, West Sussex, UK : 
PB  - Wiley Blackwell, 
KW  - Commercial geography
KW  - Branding (Marketing)
KW  - Gographie commerciale
KW  - Strategie de marque
N1  - HKBU library; YT2025 M08
ER  -