Gender, culture, and consumer behavior / edited by Cele C. Otnes, Linda Tuncay-Zayer. - 1st ed. - New York : Routledge, 2012 - 450 p. : ill

HKBU library

YT2025 M08

9781848729469


Consumer behavior
. 650 #0$aConsumer behavior --Cross-cultural studies
Consumption (Economics) --Social aspects.

HF5415.312 / G457 2012