Marketing across cultures in Asia :   a practical guide /  
Richard R. Gesteland & Georg F. Seyk.  
 - 1st ed.   
 - Herndon, VA :   Copenhagen Business School Press,  2002.  
 - 172 p. :   ill 
<br/><br/>HKBU library 
<br/><br/> YT2025 M08 
<br/><br/><label>ISBN: </label>9788763000949 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business etiquette--Asia<br/>Marketing<br/>Intercultural communication<br/>Negotiation in business --Cross-cultural studies.
<br/><br/><label>LC Class. No.: </label>HF1416  / G437 2002