Perspectives on promotion and database marketing :   the collected works of Robert C Blattberg /  
editor, Greg M Allenby, Ohio State University, USA . 
 - New Jersey :   World Scientific,   2010 
 - 316 p.  ill 
<br/><br/>HKBU library 
<br/><br/> YT2025 M08 
<br/><br/><label>ISBN: </label>9789814287050 
<br/><br/><label>LC Class. No.: </label>HF5415.126  / B643 P 2010