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  <titleInfo>
    <title> Leading edge marketing research</title>
    <subTitle>21st-century tools and practices</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Kaden, Robert J.</namePart>
  </name>
  <name type="personal">
    <namePart>Linda, Gerald.</namePart>
  </name>
  <name type="personal">
    <namePart>Prince, Melvin.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">cau</placeTerm>
    </place>
    <place>
      <placeTerm type="text">California</placeTerm>
    </place>
    <publisher>SAGE Publications</publisher>
    <dateIssued>2012</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>483 p. : ill</extent>
  </physicalDescription>
  <tableOfContents>HKBU library</tableOfContents>
  <note type="statement of responsibility">editors, Robert Kaden, Gerald Linda, Melvin Prince.</note>
  <note type="venue">YT2025 M08</note>
  <subject authority="lcsh">
    <topic> Marketing research</topic>
  </subject>
  <classification authority="lcc">HF5415.2 L383 2012</classification>
  <identifier type="isbn">9781412991315</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">250806</recordCreationDate>
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