Miles, Chris Interactive marketing : revolution or rhetoric? / Chris Miles. - New York : Routledge, 2010. - 242 p. : ill. - Routledge interpretive marketing research ; 12 . HKBU library YT2025 M08 ISBN: 9780415801713 Subjects--Topical Terms: Interactive marketing. LC Class. No.: HF5415.126 / M643 I 2010