TY - BOOK AU - Miles,Chris TI - Interactive marketing: revolution or rhetoric? T2 - Routledge interpretive marketing research ; SN - 9780415801713 AV - HF5415.126 M643 I 2010 PY - 2010/// CY - New York : PB - Routledge, KW - Interactive marketing N1 - HKBU library; YT2025 M08 ER -