TY  - BOOK
TI  - Handbook of brand relationships
SN  - 9780765623577
AV  - HF5415.55 H236 2009
PY  - 2009///.
CY  - Armonk, N.Y. : 
PB  - M.E. Sharpe, 
KW  - Relationship marketing
KW  - Brand choice
KW  - Branding (Marketing)
KW  - Customer relations.
N1  - HKBU library; YT2025 M08
ER  -