Sterne, Jim. <br/><br/>
Social media metrics :  how to measure and optimize your marketing investment / 
Jim Sterne  
 - Hoboken, N.J. :   John Wiley,   2010 
 - 240 p. :  ill. 
<br/><br/>HKBU Library 
<br/><br/><label>ISBN: </label>9780470583784 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing <br/>Social media--Economic aspects <br/>Marketing research <br/>Online social networks--Economic aspects 
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / S839 S 2010