TY  - BOOK
AU  - Sterne,Jim
TI  - Social media metrics: how to measure and optimize your marketing investment 
SN  - 9780470583784
AV  - HF5415.1265 S839 S 2010
PY  - 2010///
CY  - Hoboken, N.J. : 
PB  - John Wiley, 
KW  - Internet marketing
KW  - Social media
KW  - Economic aspects
KW  - Marketing research
KW  - Online social networks
N1  - HKBU Library
ER  -