edited by Teresa da Silva Lopes and Paul Duguid Lopes, Teresa da Silva 1968- Duguid, Paul 1954- text New York Routledge 2010 monographic tha

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248 p. : ill. HKBU library YT2025 M08 Brand name products History Trademarks History Commerce History Competition HD69.B7 T763 2010 9780415776936 250806