New challenges to international marketing   / 
edited by Rudolf R. Sinkovics, Manchester Business School, Manchester, UK ; Pervez N. Ghauri, King's College London, London, UK. 
 - North America :   Emerald/Jai,   2009. 
 - 418 p. :  ill 
 - Advances in international marketing,   20 .
<br/><br/>HKBU library 
<br/><br/> YT2025 M08 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>International business enterprises.
<br/><br/><label>LC Class. No.: </label>HF1416   / N532 2009