How advertising works :  the role of research / 
edited by John Philip Jones  
 - Thousand Oaks, Calif. :  Sage Publications,  1998 
 - 358 p. :  ill. 
<br/><br/>HKBU Library 
<br/><br/><label>ISBN: </label>9780761912415 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising <br/>Advertising--Research <br/>Marktonderzoek 
<br/><br/><label>LC Class. No.: </label>HF5823  / H847 1998