TY  - BOOK
AU  - Jones,John Philip
TI  - How advertising works: the role of research 
SN  - 9780761912415
AV  - HF5823 H847 1998
PY  - 1998///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Advertising
KW  - Research
KW  - Marktonderzoek
N1  - HKBU Library
ER  -