Review of marketing research. nVolume 6 / Naresh K. Malhotra, editor. - 1st ed. - Armonk, N.Y. : M.E. Sharpe, 2010. - 190 p. HKBU library YT2025 M08 ISBN: 9780765621276 Subjects--Topical Terms: Marketing research. Research. LC Class. No.: HF5415.2 / R454 2010