Hatch, Mary jo. <br/><br/>
Taking brand initiative :   how companies can align strategy, culture and identity through corporate branding /  
Mary Jo Hatch and Majken Schultz. 
 - 1st ed 
 - San Francisco :  Jossey-Bass,  2008 
 - 266 p. :  ill. 
<br/><br/>HKBU library 
<br/><br/> YT2025 M08 
<br/><br/><label>ISBN: </label>9780787998301 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding<br/>Branding (Marketing)<br/>Corporate Culture.<br/>Corporate Image.
<br/><br/><label>LC Class. No.: </label>HD59.2  / H361 T 2008