00764nam a22002417a 4500 250806b2008 xxu |||| |||| 00| 0 eng d 9780787998301 HD59.2 H361 T 2008 Hatch, Mary jo. 201820 Taking brand initiative : how companies can align strategy, culture and identity through corporate branding / Mary Jo Hatch and Majken Schultz. 1st ed San Francisco : Jossey-Bass, 2008 266 p. : ill. HKBU library YT2025 M08 Branding Branding (Marketing) Corporate Culture. Corporate Image. Schultz, Majken. 201821 = C.1 SDU lcc GBE 106283 106283 0 0 lcc 0 HD00592 H361 T2008 0 CGB 277759 SDU SDU GEN3 2025-07-30 2 0 HD59.2 H361 T 2008 1000365669 2025-08-06 00:00:00 C.1 2025-08-06 GBE