TY  - BOOK
AU  - Hatch, Mary jo.
AU  - Schultz,Majken
TI  - Taking brand initiative : : how companies can align strategy, culture and identity through corporate branding / 
SN  - 9780787998301
AV  - HD59.2 H361 T 2008
PY  - 2008///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Branding
KW  - Branding (Marketing)
KW  - Corporate Culture
KW  - Corporate Image
N1  - HKBU library; YT2025 M08
ER  -