00565cam a22001814a 4500008004100000020001800041040000800059050002200067245011500089260003900204300001900243505001700262650001700279650002500296650001800321700002700339700001700366020731s2013    nyua     b    001 0 eng    a9780415888011  aSDU00aHF5823bR869 201310aThe Routledge companion to advertising and promotional culture / cedited by Matthew P. McAllister, Emily West  aNew York, NY : bRoutledge, c2013  a464 p. :bill.  aHKBU Library 0aAdvertising  0aBranding (Marketing) 0aSocial media 1 aMcAllister, Matthew P 1 aWest, Emily