TY  - BOOK
AU  - McAllister,Matthew P
AU  - West,Emily
TI  - The Routledge companion to advertising and promotional culture / 
SN  - 9780415888011
AV  - HF5823 R869 2013
PY  - 2013///
CY  - New York, NY : 
PB  - Routledge, 
KW  - Advertising
KW  - Branding (Marketing)
KW  - Social media
N1  - HKBU Library
ER  -