The brutal truth about Asian branding and how to break the vicious cycle
Baladi, Joseph.
creator
text
si
Singapore
Wiley
2011
1st ed.
monographic
eng
280 p. : ill
HKBU library
Joseph Baladi
YT2025 M08
Brand name products
Asia
Branding (Marketing)
Asia
HD69.B7 B171 B 2011
9780470826478
250807