TY  - BOOK
AU  - Baladi,Joseph
TI  - The brutal truth about Asian branding and how to break the vicious cycle 
SN  - 9780470826478
AV  - HD69.B7 B171 B 2011
PY  - 2011///
CY  - Singapore : 
PB  - Wiley, 
KW  - Brand name products
KW  - Asia
KW  - Branding (Marketing)
KW  - Asia.
N1  - HKBU library; YT2025 M08
ER  -