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  <titleInfo>
    <title>Commercial communication in the digital age</title>
    <subTitle>information or disinformation?</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Grubenmann, Stephanie.</namePart>
    <role>
      <roleTerm type="text">editor</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Rimscha, Bjørn von</namePart>
    <namePart type="date">1978-</namePart>
    <role>
      <roleTerm type="text">editor.</roleTerm>
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  </name>
  <name type="personal">
    <namePart>Siegert, Gabriele</namePart>
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  <typeOfResource>text</typeOfResource>
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  <originInfo>
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    <place>
      <placeTerm type="text">Boston/Berlin</placeTerm>
    </place>
    <publisher>De Gruyter</publisher>
    <dateIssued>2017</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>270 p. : ill.</extent>
  </physicalDescription>
  <tableOfContents>HKBU Library</tableOfContents>
  <note type="statement of responsibility">edited by Gabriele Siegert, M. Bjørn von Rimscha, Stephanie Grubenmann.t</note>
  <subject authority="lcsh">
    <topic>Mass media</topic>
    <topic>Economic aspects</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Advertising</topic>
  </subject>
  <classification authority="lcc">HF5823 C734 2017</classification>
  <identifier type="isbn">9783110416503</identifier>
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    <recordCreationDate encoding="marc">020731</recordCreationDate>
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