Forceville, Charles <br/><br/>
Pictorial metaphor in advertising / 
Charles Forceville  
 - New York :  Routledge,  1996 
 - 233 p. :  ill. 
<br/><br/>HKBU Library 
<br/><br/><label>ISBN: </label>9780415128681 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Symbolism in advertising<br/>Pictures--Printing <br/>Metaphor <br/>Advertising layout and typography 
<br/><br/><label>LC Class. No.: </label>HF5827  / F697 P 1996