00533nam a2200181 a 4500008004100000020001800041040000800059050002400067100002400091245006100115260003300176300001900209505001700228650002900245650002400274650001400298650003900312161107 1996    enka|||| |||| 00| 0 tha d  a9780415128681  aSDU  aHF5827bF697 P 19961 aForceville, Charles00aPictorial metaphor in advertising /cCharles Forceville   aNew York :bRoutledge,c1996  a233 p. :bill.0 aHKBU Library 0aSymbolism in advertising 0aPicturesxPrinting  0aMetaphor  0aAdvertising layout and typography