TY  - BOOK
AU  - Forceville,Charles
TI  - Pictorial metaphor in advertising
SN  - 9780415128681
AV  - HF5827 F697 P 1996
PY  - 1996///
CY  - New York
PB  - Routledge
KW  - Symbolism in advertising
KW  - Pictures
KW  - Printing
KW  - Metaphor
KW  - Advertising layout and typography
N1  - HKBU Library
ER  -