Sullivan, Luke Hey Whipple Squeeze This! : a classic guide to creating great ads / by Luke Sullivan ; with Sam Bennett - 4th ed - Hoboken, NJ : Wiley, 2012 - 386 p. : ill. HKBU Library ISBN: 9781118101339 Subjects--Topical Terms: Advertising copy LC Class. No.: HF5825 / S949 H 2012