TY  - BOOK
AU  - Sullivan,Luke
AU  - Bennett,Sam
TI  - Hey Whipple Squeeze This!: a classic guide to creating great ads 
SN  - 9781118101339
AV  - HF5825 S949 H 2012
PY  - 2012///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Advertising copy
N1  - HKBU Library
ER  -