TY  - BOOK
AU  - Shrum,L.J
TI  - The psychology of entertainment media: blurring the lines between entertainment and persuasion / 
SN  - 9781848729445
AV  - HF5827.9 P974 2012
PY  - 2012///
CY  - New York : 
PB  - Routledge, 
KW  - Subliminal advertising
KW  - Advertising
KW  - Psychological aspects
KW  - Mass media
KW  - Persuasion (Psychology)
N1  - HKBU Library
ER  -