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  <titleInfo>
    <title>Creativity and advertising</title>
    <subTitle>affect, events and process</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>McStay, Andrew</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <originInfo>
    <place>
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    <place>
      <placeTerm type="text">Abingdon, Oxon</placeTerm>
    </place>
    <publisher>Routledge</publisher>
    <dateIssued>2013</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">tha</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>173 p. : ill.</extent>
  </physicalDescription>
  <tableOfContents>HKBU Library</tableOfContents>
  <note type="statement of responsibility">Andrew McStay</note>
  <subject authority="lcsh">
    <topic>Advertising</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Creative ability</topic>
  </subject>
  <classification authority="lcc">HF5821 M478 C 2013</classification>
  <identifier type="isbn">9780415519557</identifier>
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    <recordCreationDate encoding="marc">161107</recordCreationDate>
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