How to use advertising to build strong brands /  
edited by John Philip Jones 
 - Thousand Oaks, Calif. :   Sage Publications,   1999 
 - 394 p. :  ill. 
<br/><br/>HKBU Library 
<br/><br/><label>ISBN: </label>9780761912422 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Brand name products <br/>Brand name products 
<br/><br/><label>LC Class. No.: </label>HF6161.B4  / H847 1999