TY  - BOOK
AU  - Jones,John Philip
TI  - How to use advertising to build strong brands / 
SN  - 9780761912422
AV  - HF6161.B4 H847 1999
PY  - 1999///
CY  - Thousand Oaks, Calif. : 
PB  - Sage Publications, 
KW  - Advertising
KW  - Brand name products
N1  - HKBU Library
ER  -