Heath, Robert <br/><br/>
Seducing the subconscious :  the psychology of emotional influence in advertising / 
Robert Heath 
 - Malden, MA :  Wiley-Blackwell,   2012 
 - 248 p. :  ill. 
<br/><br/>HKBU Library 
<br/><br/><label>ISBN: </label>9780470974889 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects 
<br/><br/><label>LC Class. No.: </label>HF5822  / H438 S 2012