TY  - BOOK
AU  - Heath,Robert
TI  - Seducing the subconscious: the psychology of emotional influence in advertising 
SN  - 9780470974889
AV  - HF5822 H438 S 2012
PY  - 2012///
CY  - Malden, MA
PB  - Wiley-Blackwell, 
KW  - Advertising
KW  - Psychological aspects
N1  - HKBU Library
ER  -