Interdisciplinary approaches to product design, innovation, & branding in international marketing /  
edited by K. Scott Swan, Shaoming Zou. 
 - Bingley, UK :   Emerald Group Publishing Limited,  2012 
 - 339 p. :   ill. 
<br/><br/>HKBU library 
<br/><br/> YT2025 M08 
<br/><br/><label>ISBN: </label>9781781900161 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Branding (Marketing)<br/>Product design.<br/>Stratégie de marque.
<br/><br/><label>LC Class. No.: </label>HF1416  / I61 2012