TY  - BOOK
AU  - Swan,K.Scott
ED  -  Zou, Shaoming.
TI  - Interdisciplinary approaches to product design, innovation, & branding in international marketing / 
SN  - 9781781900161
AV  - HF1416 I61 2012
PY  - 2012///
CY  - Bingley, UK : 
PB  - Emerald Group Publishing Limited
KW  - Export marketing
KW  - Branding (Marketing)
KW  - Product design
KW  - Stratégie de marque
N1  - HKBU library; YT2025 M08
ER  -