Butscher, Stephan A <br/><br/>
Customer loyalty programmes and clubs /  
Stephan A. Butscher 
 - 2nd ed 
 - Burlington, VT :   Gower,   2002 
 - 206 p. :  ill. 
<br/><br/>HKBU Library 
<br/><br/><label>ISBN: </label>0566084511 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer clubs <br/>Customer loyalty programs 
<br/><br/><label>LC Class. No.: </label>HF5415.525  / B987 C 2002