Does marketing need reform? :   fresh perspectives on the future /  
Jagdish N. Sheth, Rajendra S. Sisodia, editors. 
 - Armonk, N.Y. :  M.E. Sharpe,   2006 
 - 352 p. :  ill. 
<br/><br/>HKBU library 
<br/><br/><label>ISBN: </label>076561698X  9780765616982 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / D653 2006