TY  - BOOK
AU  - Sheth,Jagdish N.
AU  - Sisodia,Rajendra
TI  - Does marketing need reform? : : fresh perspectives on the future / 
SN  - 076561698X 
AV  - HF5415 D653 2006
PY  - 2006///
CY  - Armonk, N.Y.
PB  - M.E. Sharpe, 
KW  - Marketing
N1  - HKBU library
ER  -